The Apple Comment by Denny Grabowski
More silently than loud removed Apple the addition Computer from his name, more or less recognised. Is Apple no computer factory anymore? What is the point to drop that name off?
To understand this step of changing you will need a look into Apple’s history of the last years and his strategy. The phenomenal iPod was the set up of the big changing. It revolutionized the digital music consumption and pushed it in the most enjoyable way to listen music everywhere and at anytime, and by the way very stylish. That means Apple added digital music as a big piece into his production line inclusive the development of the iTunes store and the music online sale. Both things are still increasing and brought another piece of technology on the market, the Apple TV. This small and good locking box was first introduced last year and is now ready to ship since a couple of weeks. Right, few people can argue, it is a needless box and makes no sense, but it shows how to integrate your Mac with your television. It just iTunes your living room brilliantly!
These few pieces are covering the main things of an enjoyable entertainment life. But there is one more thing out called iPhone, the next step to cover music, photos, movies and internet and of course phone calls altogether. The feedback of this little magic machine was magnificent. It works, looks good and will make his owner happy!
So, these few samples show the necessary step to change the name? Oh yeah, Apple is not longer just a computer company, it is more! Apple is life!
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