Apple User Podcast

Blackfriars Marketing:

Let’s rewind a few months and review what actually happened. Apple went into its June 29 iPhone launch with a stock of about 300,000 iPhones and a manufacturing capacity of roughly 150,000 a month, give or take. It knew it wanted to price the phone at $399 for the holidays, because it expected to ramp up its production lines significantly by then. But until about September or so, Apple was looking at constrained production. Demand was going to exceed supply — big time.

This article sums up the superb marketing by Steve Jobs and Apple, read more here