Apple User Podcast

The Apple Comment by Denny Grabowski

At the beginning of September Steve Jobs introduced the all new iPods and of course the so long desired iPod touch. But at the end he had as usual ‚one more thing’ and that thing upsets few customers. Apple dropped the price of their iPhone by US$200, just two month after it went on sale. Jobs received lots of E-mails and letters on behalf of those price dropping. For all those angry customers Jobs wrote an open letter and offers those early buyers a rebate or any other consideration last week.

Just to clear the situation: There are two groups outside. One is Apple and the other are the customer. Apple did a massive step forward with the iPhone and shows the possibilities of combination of electronically devices in one. The first days have been a success like never before in Apple’s history. So far Apple sold over one million iPhones! And now knocks the holiday season on the door and Jobs wants to offer the iPhone to more customers. The best way to do that is dropping the price. So he did. And by the way that is not unusual. He has to lead a company with the goal to get the best result. So, why are the ‚early buyers’ so angry and speaking about the so called iWar?

Well, from their point of view they could be right. A massive price drop of US$200 is a lot. But folks that is capitalism. The market has his own rules and by the way such price droppings are not so unusual for Apple after a while. The valued iPhone customers and lucky iPhone owners were so keen about that, the could not even wait to get one however the high price is like. And Steve Jobs is right when he is writing in that open letter: ‚If you always wait fort the next price cut or to buy new improved model, you’ll never buy any technology product because there is always something better and less expensive on the horizon.’ And that the iPhone is a very right technology device shows their sale numbers.