The Apple Comment by Denny Grabowski
In the beginning was a promise, a man and a crowd of fans. The man gave the promise that the year 2007 is going to be great and the crowd was waiting and thinking.
Now, 2007 is almost over, it is time to look back. I am sitting in my time machine and travel trough these Apple year. My first stop brings my to the iPhone, that device what brought the touch screen to us and let us thinking about future iPods. The iPhone was a hammer, it came like a hurricane and rocks still. The sky was open and deep blue. A couple of days later got the iPhone 3rd party applications which unlocked the iPhone and darkened the iPhone partner AT&T and the Apple sky. With the next upgrade was that issue fixed and left angry iPhone user topped by a price policy that made the iPhone so cheap that early iPhone buyers were upset about Jobs and his strategy to open a market for more user. But with an open letter to those early buyers and a refund was that issue fixed and the Apple community nearly satisfied. Why only nearly? Because with the updated iPhone, self written iPhone application became impossible. But like in a chess game Jobs placed another clever move. He saw the potential and the creativity of added iPhone application and set up the SDK, the software developer’s kit that will allows developers to write native application for the iPhone and for the magic iPod Touch. With that move Jobs opens not only great possibilities, he opens also a brand new market for application writers as well as a new income source.
The year continued with a new iMac range. Surprisingly all the iMacs have got a glossy screen and the Apple community was divided once again. For sure, the glossy screen makes colours deeper and looks great compare with the rest of the PC’s, but a choice between glossy and not glossy would be the better solution. Parallel with the new iMac came the new iWork and iLife with very nice features like Numbers. But that’s not all, my journey continue.
With the latest keynote, Apple delivered a completed revised iPod generation and shows for everybody where the entertainment industry is going. Listen to music is not the only thing anymore to make customer happy. Jobs presented what everybody is dreaming of, a small device that plays music and allows to watch movies and photos for a small price. The new iPod Nano became such a great tool and lets think about the needlessness of the new iPod Classic beside his big brother - the iPod Touch. Apple developed consistent the idea of useable touch screens and delivers with the iPod Touch a very desirable device that everybody wants to call his own especially with the coming SDK possibilities.
And just a couple of hours ago, Apple released finally that so long expected Operating System called Leopard, actually expected for spring. With more than 300 new features and miles ahead of Vista is Leopard my last journey’s station and even for an Apple user like me was my trip trough 2007 a long trip and after so many new developed things comes the time to lay back and to enjoy everything.
In 2007, Apple shows a very impressive and strong year, Apple is even on the right track with the coming SDK and is so good placed on the marked like never before. Apple delivers everything what a modern customer is looking for, computers with own hardware and software, own operating system, own music players included a music market called iTunes - also with big potential! And last but not least, Apple’s stock price shows the incredible performance of 2007. So if you have anything amazing to tell about your Apple year, fell free to post your comment on our page right behind that comment. I really would like to know how do you think about Apple’s strategy, performance and what do you maybe miss or missed.
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